Wisconsin Advertising Project Datasets

The Elections Research Center has made data from the Wisconsin Advertising Project (WiscAds) available electronically for academic use for a nominal fee

Beginning in 1998, WiscAds conducted research investigating how candidates, political parties, and special interest groups communicate with voters. Initially, WiscAds studied campaign television advertisements in the nation’s 75 largest media markets by collecting and analyzing all political advertisements aired on broadcast and cable stations. The scope of the project increased over time, eventually gathering data on all 210 media markets in the United States. This unique database has been made possible through a technology developed by the Campaign Media Analysis Group (CMAG) Read more about us...


Shipping Instructions for downloading datasets will be sent via email.

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Refund Policy If you are not satisfied with your products, please contact the Elections Research Center (wiscads@polisci.wisc.edu) to arrange a refund.

Privacy Statement UW–Madison does not sell, rent, trade or distribute any personally identifiable information obtained from clients to a third party, except in cooperation with government agencies or as required by law. Information collected by the UW–Madison is used for the administrative and operational purposes of our services.